CENTS Framework Resources
Learn more about the CENTS business commandments and how to apply them to your business ideas.
The original book that introduced the CENTS framework. Learn why the traditional "get a job, save money, retire rich" path is fundamentally flawed and discover the fastlane principles for creating wealth rapidly.
- CControl: Why controlling your business is critical to success
- EEntry: How barriers to entry protect your market position
- NNeed: Why addressing real market needs is essential
- TTime: Creating businesses that don't consume all your time
- SScale: Building businesses that scale exponentially
The follow-up to The Millionaire Fastlane. Unscripted further explores how to break free from the "script" that society has written for us and build wealth on your own terms.
- 1Understand the cultural "scripts" that keep most people financially trapped
- 2Learn advanced applications of the CENTS framework
- 3Discover strategies for creating entrepreneurial businesses that thrive
- 4Find a better path to financial independence outside the conventional wisdom
Additional Learning Resources
Watch detailed explanations of the CENTS framework with real-world examples and applications.
Explore real businesses analyzed through the CENTS framework to see how successful companies embody these principles.
Download our comprehensive guide to the CENTS framework with practical worksheets and evaluation tools.